If you order your research paper from our custom writing service you will receive a perfectly written assignment on modern advertising. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality modern advertising paper right on time.
Out staff of freelance writers includes over 120 experts proficient in modern advertising, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your modern advertising paper at affordable prices !
Modern Artvertising
Art in today’s society takes many forms. With the proliferation and advancement of information technology, graphic design, publishing capabilities, and understanding of human vision and comprehension, art has invaded sectors of society that before seemed separate and unconnected to artistic endeavors. Artists today pursue careers in architecture, graphic design, advertising, and civil engineering. Advertising has benefited the most from these artistic “mercenaries”. Ads today utilize many facets of sight and perspective, and visual depictions of products or ideas are usually more effective than written words. These ads are the closest things we have to the commissioned artworks of the earlier times. Instead of wealthy families paying an artist to paint and incorporate them into famous and emotionally-charged scenes, companies pay advertisers to put their products in exaggerated settings. Advertisers use light, texture, shapes, lines, and colors just as earlier artists did. And they use them for the noblest purpose of all the pursuit of money.
The ad I chose to analyze came from the January 6, 00 issue of ESPN The Magazine. It is an ad for ESPN, one of a recently-introduced string of advertisements showcasing all the aspects of sports which affect our culture and the basic fabric of the world around us in ways we don’t normally think of. It shows a young boy (or possibly girl) on a grass field with a soccer ball at his/her feet, and the caption reads “Without sports, weekends would be weekdays.” It is poignant and simple, and serves to conjure up all kinds of feelings in the viewer.
Custom Essays on modern advertising
The first thing a viewer notices is the nearly all-white soccer ball close to the forefront, against a sea of dark green grass. The young child’s legs direct our view there as well. As our eyes leave the ball, the same legs direct our vision back upwards. It is then that we notice that the child’s head is cut off by the top of the page. This unusual tactic actually serves a very effective purpose, and ties into the rest of the picture’s theme magnificently. By not showing the child’s face, he/she maintains a certain amount of anonymity, thereby making him/her universal and shared. He/She could be any of us as children, any of our children, any of our siblings, cousins, neighbors, etc. By keeping his/her identity from us, we are allowed to fill in the gaps with memories and acquaintances of our own. The non-descript uniform carries this further, and even the team name on the crest of the shirt is blurred.
The vanishing point of the ad is right along the horizon, and draws us to the plain white soccer goal in the background, set against a grove of trees. As our eyes scan the horizon we are taken back to fields of childhood sports games and memories long forgotten. There are no distinguishing features of the field or town, thus also conveying a universality that excludes no one and transports viewers back to innocent simpler days. The dull gray sky takes no attention away from the frozen moment of time showcased in the ad. It is a global theme; one that anyone who ever played sports as a child, knew a child who played sports, has seen a child play sports, or has children who play sports can connect with wholly and completely.
The Renaissance as we know it and the artistic innovations it produced were set in motion long before it actually started. The Early Renaissance and Late Gothic periods served to lay the groundwork for the massive upheavals that art would undergo in the coming centuries. Before these periods, the Middle Ages produced art of little impact and appeal to the masses. Medieval art was flat and untextured, and religious works were inhuman and beyond the realm of reality. One of the earliest artists to depart from this flat, otherworldly approach was Duccio di Buoninsegna. Duccios The Betrayal of Jesus appeared on the back of a great altarpiece, called the Maestá. Even though it is only one section of the altarpiece, The Betrayal of Jesus, in and of itself, is truly a masterful work. It is one of the earliest examples of humanism in European art, depicting a very religious and doctrinal scene with realism and texture.
The work tells a narrative in parts, of the legendary deceptive kiss of Judas and its immediate ramifications. The detail put into the faces of the figures shows a myriad of emotions and was something entirely new to religious art. The malevolence of Judas and his throng, the anger and action of Peter, the terror and concern on the fleeing disciples; all are shown with great clarity and skill. Jesus is in the very center of the piece, which is traditional and consistent with most paintings of holy figures. His face seems to be the only one without emotion, or the one with the most. The solemn blank stare could be a symbol of the peacefulness and serenity associated with him, or perhaps it conveys his knowledge of his own inevitable fate. Peter, shown cutting off the ear of the priests servant, is shown in mid-action. This is another relatively new idea, one that goes along with a better understanding of light and movement.
The colors of the scene are also important. The background of the painting is conventional, with a flat gold sky and basic flat trees and rocks. These drab colors contrast highly with the rich deep colors of the robes of the characters, drawing attention to them and serving to highlight the tension of the scene. The robes of the rabble around Jesus and Judas are bright oranges and reds, conveying the anger and heightened emotion of the pack. This is in contrast to the darker, more soothing tones of the disciples’ and Jesus’ robes. Shadows play across the faces of every figure in the work, which serve to add depth and texture to the already realistic faces of the characters. But the shadows really work wonders in the cloaks each person wears. Shadows and wrinkles show a draping, realistic effect, one which is new to art at the time. No longer just flat representations of simple images, the dimensions of the robes and faces serve to accentuate the realism and passion of the scene.
The shapes in the image are simple yet effective. Lines are created which point the viewer towards the main action in the center. The slope of the mountain in the background points directly to the angry mob surrounding Jesus and Judas. The spears being held by the minor members of the crowd serve to draw vision directly to the golden-haloed Jesus and the climactic moment of the treacherous kiss of Judas. Even the faces of the men depicted draw lines to the dramatic scene unfolding. Every face is turned toward Jesus Christ, save Peter’s. The arms of the men grabbing Jesus’ cloak also point up to his face and the kiss of death he receives. It is a scene full of action, full of emotion of all kinds, full of movement, and full of subjects. And yet through all this chaos, a single pair of men are the centerpiece of the work, the peak of interest, the focus. Every line and shape and color and face and feeling is directed at Jesus and the malevolent, sinister Judas. All attention is directly focused on the smallest, most subtle, and most important act of the painting, the actual physical and symbolic manifestation of The Betrayal of Jesus.
Art is one of the most ambiguous terms in the English language. It can represent so many things in so many sectors of our lives, it is almost impossible to distinguish where it begins and ends. In today’s world, it takes on vastly different expressions than it ever did or could in the past. Art is exploited and marketed, packaged and sold. It is controlled, demeaned, lowered, and employed to an extent not seen in the course of human history. Art now serves mainly not as an outlet of emotion and beauty, but as vehicles for increasing one’s mutual funds and 401(k)’s. It has a new function, rather than simply being an _expression of a human soul on a medium. It is designed to manipulate us and make money. All this being said, beauty and revelation have not left art entirely. It still requires divine inspiration to create a truly effective work, just as it always has. If it is used now to make money, that does not necessarily alter the beautiful complexity of its genesis. Visual patterns have always had broader appeal than words or speeches; sight is, after all, a human’s most divine sense. Sight can tell so much so quickly and do so with such conviction that it is really wondrous when considered. Artists have an innate ability to capitalize on this awareness and can tell us how to feel with simple brush strokes or pencil marks. It is the same as it has always been, only completely different.
Please note that this sample paper on modern advertising is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on modern advertising, we are here to assist you. Your persuasive essay on modern advertising will be written from scratch, so you do not have to worry about its originality.
Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!
