Managing INNOVATION BEYOND EFFECTIVENESS

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This article describes how an organization can


promote or discourage innovation. It depicts how


establishing an environment that procreates new ideas


and implementing them, enables a company to achieve





strategic goals. It states that laying the groundwork


for innovation is the initial stage in creating this


type of environment. It further notes that friction


will be created in the foundation. Therefore,


managing conflicts is the significant part of achieving


the strategic goals.


The article discloses how laying the groundwork is


an instrumental part of innovation. The first hurdle to


cross in innovation is getting past the thought of one


person working alone can generate creativity and


inspiration. In today’s environment, this type of


thought hampers innovation. The article states that


forming teams is a good way of laying the foundation


because highly innovative people will usually have many


perspectives on problem solving. Groups will collect


great ideas and combine them in an unusual way. The


different thinking styles of the group generally


contribute to the ability of thinking outside of the


box. successful groups are formed of people with


diverse backgrounds, which have the ability to create


friction.





Once the teams based on differences are formed, the


act of managing conflicts for innovation is then


introduced. This part of the innovation process is


extremely important because groups with diverse


backgrounds usually result I friction. However,


friction does not have to be a bad thing. In fact, it


can help an organization stay on the cutting edge


of its industry. Nonetheless, what is required is


channeling that friction in the right direction to fuel


an organizations innovation. Having many topics is one


way of managing conflicts because it generates


discussion and produces original ideas. Leadership


style is another way of managing conflicts. It is noted


that leaders with a command and control style usually


make team members feel powerless. This style is


ineffective because energy is diverted to power


struggles and attaining personal goals instead of


achieving a common goal. The best style of leadership,


as depicted by the writer, in an innovative culture is


one that creates a balance of power. It is understood


that the ultimate decision lies with the CEO, however


each member of the management team is responsible for


defined areas. This style keeps all the members


involved and committed to the common goal.





An organization with an innovative culture in


today’s market place is usually successful. It


incorporates all the members of the team. It gives them


the sense of being listen to and belonging. Once the


foundation is laid, an atmosphere of friction is


generally created. It is then important for the


organization to manage the friction for innovation.


Successfully managing it can create an excitement of an


effective innovated organization.





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