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Multi-Color Corporation, one of the largest manufacturers of consumer product labels, was originally founded in 116 as the Printing Machinery Company(Mulch, 1). At that time, the latest in print technology was the sheet-fed three-color press. Franklin Development Company, “a group with the foresight to invest in the day’s latest technology,” hired Printing Machinery Company to manufacture and sell the new presses(Mulch, 1, pp ). Printing Machinery Company later changed its name to MulticolorType and centered its business on printing product labels rather than press manufacturing (Mulch, 1).
Multi-Color offers personal customer service and cutting edge products to its clientele. The Customer Service Department actively participates in research and development for each individual company by searching through studies on each product and deciding what sort of label a company should use. Also, Multi-Color Corporation offers a variety of labeling formats Pressure Sensitive, Blow-Mold, Glue Applied, Heat Shrink, and Roll Fed. In the early 180s it developed a unique type of Blow-Mold called the In-Mold label (Mulch, 1). This particular label revolutionized the labeling of glass and plastic bottles, because it saves time by applying labels while the bottles are being formed instead of applying the labels after the bottles have been molded(Gerace, 001).
Through the years, Multi-Color Corporation has continued to offer the latest and best technology for its customers. In the 150s, rotogravure was used. In the 160s and 170s, eight-color presses were beginning to allow Multi-Color to diversify its label designs. The 180’s brought about the biggest change for the small business. With the innovation of the In-Mold label, Multi-Color Corporation started to grow at a fast pace. In the interest of efficiency, the corporation started investigating ways to reduce the amount of time taken to produce a label by rotogravure. Eventually, the company came to the conclusion that a different rotogravure cylinder would be “best suited for our needs and would give us the competitive edge in the market” (Mulch, 1, pp ). Currently, “Standard and Poor’s Industry Survey” reports that Multi-Colored Corporation leads the United States market for manufacturing specialty labels (00). “Multi-Colored Corporation wants to label everything!” (00).
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