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DESCRIPTION OF BUSINESS
Business Name
I have chosen to call my business “trasfield” because it is an easily remembered and interesting name. The name will be appealing to the targeted area, teenagers, therefore, hopefully increasing sales. Teenagers are the target age group because of how important self identity and fashion is to this age group.
Description of product or service
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“transfield” will specialise in the sale of the latest fashions eg clothes, shoes, hip-hop and Djing equipment, clothing accessories and skateboarding equipment. The store will also feature a professional Body Piercing Parlour in a separate section.
Location
“transfield” will be located near the front main entry of the shopping centre Charlestown Square. I have chosen this location because of the large amount of the targeted age group that hang around here. With the store location towards the front entry it grabs the attention of customers as soon as they enter the centre. This spot would also be good because it would be away from other stores of similar nature in Charlestown Square eg. Wild Surf Co, General Pants Co and Breakaway.
Ownership (legal structure)
The business shall operate as a sole-trader with the possibility of a partnership in the near future. A partnership will occur if the store is successful and the owner wishes to open up more “transfield” stores elsewhere. The addition of a partner may be necessary to help with the costs associated with opening a second store.
The business shall be operated by a sole-trader because of the simplicity to set-up and dissolve in comparison to partnerships and companies, despite the large sole-trader establishment costs and workload.
Goals
· To keep all employees enthusiastic and motivated on a day-to-day basis.
· Keep close track on the store’s financial state.
· Keep latest fashions at competitive and affordable prices.
· Have 10 stores operating by 008.
· Have high community contribution.
· To improve current knowledge of business operations through experience.
· Become nation wide household name.
· Become financially strong.
· Meet new people.
· Continually implement new and innovative business strategies.
Mission statement
To provide the community with the latest fashions and accessories at a realistic and affordable price on a day-to-day basis, in a relaxed, well managed friendly environment.
Personnel requirements
Manager - business degree
- good accounting skills
- good customer service skills
- be organised
- high spirited and self motivated
- pass Maths, Business Studies and English in HSC
6 general staff - positive attitude
- friendly approachable appearance
- some experience in customer service
- trust worthy
- enthusiastic hard workers
Security Guard - qualified security guard
- first aid certificate
- intimidating appearance
- basic apprehension training
Professional - completion of body piercing course
Body Piercer - extensive knowledge of hygiene
- be organised
- customer service skills
Skate staff - good knowledge of skateboards
- experience in skateboarding
- knowledge of current skate events, pro-skaters
- customer service skills
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