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Dolly beach. Get your summer sorted. Mega double issue. Real girls. Get cashed up. How to train problem parents. Nowhere on the front cover does it mention anything about pages containing advertisements.
This issue of dolly has two covers. The main cover is fluoro orange with fluoro colours for headings. This is eye-catching, and also relates to the new season, summer. The other cover, Dolly Beach, shows a picture of two girls having fun at a beach. The headings on both covers are all about exciting or large features. So why doesn’t the cover say special issue “ advertisements”?
This magazine does deliver what it promises on the cover, but don’t you think if a magazine contained pages of particular type of material it would make the front cover? Well I do. But ACP publishing mustn’t agree with me!
Over 50% of this magazine is taken up by ads. The other part of the magazine contains articles about personal girls stuff or general gossip and even a quiz or two have been thrown in! Would you pay $4.60 for that?? I know that I won’t again!
Custom Essays on Magazine Review-Dolly
The magazine doesn’t cater for many different interest groups. If you are looking for the “in” look this season with the likes of makeup, clothes and accessories this magazine would be perfect for you! But otherwise, I would not recommend this magazine to anyone.
Many different people are represented in this magazine. Real girls are featured in the summer pull out and black models are featured in advertisements. But is this because Dolly is trying to deal with past criticism? Or did the editor just include those pictures and features without hesitating or thinking about including or excluding the pictures?
The extra section of dolly is all about the beach. But almost every page is an add. In fact, 7% of the pages are ads. These ads are advertising new stock for summer. So one of the reasons there are so many ads must be because of the change of season. But why don’t guys magazines contain as many ads? Teenage girls must be very vulnerable to ads due to always wanting to look “in”, “hip” and “sorted”.
The language used in this magazine is very casual and informal. The jargon used attracts an audience of teenage girls and is very persuasive. The way in which the language is used makes you feel as though you have to do what the magazine is saying. For example, one of the clothes ads says, “get your summer sorted”. The use of this phrase makes you want to take a closer look at what they are offering, and once you have examined the product you feel as though you need the product to be “in” this summer.
The language used is also very personal. It makes you believe that someone is talking to you, not just telling you what to do. In features such as Dolly Doctor, a section enjoyed by both sexes, the language helps to relieve the female reader from their worrying and confusion. This is done by using words such as “we” and “you” instead of “practitioners” and “the reader”. In doing this, the editor has managed to establish a familiarity and understanding of the audience.
I chose this magazine because it said “mega double issue”, on the main cover. Wouldn’t that give you the idea that the magazine would have extra articles? Maybe extra quizzes? Well that is the perception I got! But I was fooled.
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